People ask all of the time, what is marketing and what is the difference between marketing and advertising? Well basically, marketing is the foundation created to figure out what services or products customers would buy or use, what you should pay and how to go about selling them. During a rigorous marketing process, it is important to determine messaging, pricing, communication strategies, sales strategies, features, threats, opportunities and other key information.

Marketing is the foundation of all efforts to make money from company efforts. It drives the decisions of what to make, what to price it at and who to sell it to. Marketing drives all the actions behind the success or failure of the sales of the product.

To highlight the difference between marketing and advertising, when a marketing plan is developed to sell a product or service, advertising may or may not be one of the components of the plan. In order to develop an advertising campaign, the agency should know marketing information about the customer in order to figure out where to place the advertising, what to say and how to communicate the messages defined. They need to know the key features, advantages or benefits of the product to best create the most compelling ad that well create the most impact, and thus generate the most sales.

Marketing is the foundation of any advertising campaign. Sometimes it is formal and structured, sometimes it is the business owners experience and intuition, but they are different.