Search Engine Marketing
Principle Point Marketing Solutions is an Austin, Texas-based marketing solutions company that provides search engine marketing strategies and services to help our clients build and maintain their businesses. Our experienced online advertising gurus are here to guide you through the world of Online Web Marketing including PPC, Pay-Per-Click Management, SEO, Search Engine Optimization and Web Design optimizations strategies. Our only goal is improving your bottom line, and offer a full range of search engine marketing services for businesses anywhere in the world.
Search Engine Optimization (SEO)
Many companies make it seem as if Search Engine Optimization (SEO Services) is difficult and should not be tried by amateurs. We believe differently.
SEO is comprised of a few simple things and simple effort to get it done. First, concentrate on the quality of your web copy, web design and overall flow. Think about each page a valuable piece of real estate with its own keyword as the owner. Then optimize your web page content just for the specific product or service for that page. Some basics include using the heading, titles and Meta tag descriptions using keywords. In addition, internal link structure is important by making sure you are making it easy for Google to find your pages on your web site. And then lastly, what we do very well is getting others to link to your site. Google considers inbound links to be an important measure of how important or relevant your site is to the topic. We can guide you through this process.
Pay Per Click Advertising Management (PPC Management)
Google ads. You've heard about them. We help you create, manage and run them. They aren't hard. PPC Management ("Pay Per Click Ad Management Austin") is used to drive traffic to your site, but you have to pay for them. It's an art. With extensive keyword research analysis Principle Point Marketing finds the best search terms for each client, service or product. We have created programs with Click through rates in the 7-9% and very high onsite conversion rates.
Website Submissions and Inbound Link Building Services
Our unique, proven method of creating inbound links using Web Site Submission services gets results. There are many companies that do this, but we make sure we that we use "White Hat" methods. Getting on Google’s bad side can be very harmful to your web presence. We use high quality directories like DMOZ and Yahoo Directory as well as contribute useful information to industry blogs, websites and directories. Call us and we can talk to you more about it.
Website Analytics Support and Consulting
Lets face it, Google is the marketplace. Knowing what Google knows is critical to ensuring success. We use Website Analytics to track and measure web traffic, and online marketing campaigns. We use most all of the analytic tools on the market. Based on your budget, we can help you pick the tools that best fit your business and objectives. With an understanding of your web analytics information, you can control, measure, and document every visitor to your website to help decide what is working and what isn't.