You'd be surprised what some advertising agencies are willing to do to stroke their own ego. They'll talk you in to ad concepts that don't fit your company, don't fit your brand or don't result in sales. Why in the world would they do this? It is because ad agencies primary motivation is winning awards, not creating measurable results for their clients. At the annual Addy awards dinner, they look at each others work but they never mention results. And they give out awards for the bold ads, they laugh at the funny ads and admire the risky ads.We believe that your advertising should do three things. They should get the proper attention from your prospects. They should inform, persuade or influence them enough to evoke some action. Lastly, they should increase the overall bottom line of your company and make you the hero of sales, finance and the CEO. We make great, creative ads, but we make the bacon.